FAIR is an independent brand founded in 2009 in France by Alexandre Koiransky, a former sales representative from Cognac Ferrand in the US. FAIR was built on a mission to bring the Fairtrade movement into the world of spirits. The brand is available in more than 25 markets globally, working with the best distributors such as La Maison du Whisky in France, Mangrove in the UK, as well as the finest accounts like Experimental Cocktail Group .