INTRINSIC emerges as a new kind of wine. One born of the city, steeped in anything but tradition. A challenger to the industry that is willing to challenge everything – how a wine is made. How it looks. How it is enjoyed. If you want to change something, you must challenge everything.
INTRINSIC was created to help bridge the gap between the agricultural settings where wine grapes are grown and the urban setting where wine in enjoyed. The inspiration behind the INTRINSIC label came from urban culture and the similarities between street art and winemaking. Both are reflective of the environment around it and are a collaboration between artist and landscape. This insight was used and married with the incredible quality of tannins in Washington state to push the traditional boundaries of winemaking in the same way street art pushes boundaries of urban aesthetics. After years of experimentation and trail and error involving extreme extended maceration, INTRINSIC was born.