6 7 Water is ushering in a new era of hydration with the launch of a new canned, purified water in partnership with Gopuff, the leader in instant commerce.

The phrase “6 7,” blew up when Overtime Elite (OTE) basketball player Taylen Kinney (“TK”) posted a TikTok using the phrase. That video has since garnered 15M views and 1.8M likes while still other TK videos have millions of views and likes – and from there the internet took over. From local high schools to next-generation athletes like Paige Bueckers and Cooper Flagg, “6 7” became an inside joke for Gen Z the answer to any question.

Now, Gen Z’s inside joke is becoming something bigger. To bring the viral trend to life, the 17-year-old TK launched 6 7 Water, a 12-ounce can of purified water designed with athletes in mind, available today exclusively on Gopuff. Hydration is key to peak performance, and the bold, tongue-in-cheek branding reflects that. The new beverage celebrates internet culture by encouraging fans to engage further with their favorite creators. 

"At Gopuff, we’ve seen how social trends can impact what our customers are craving,” said Tyler Stewart, Head of Marketing and Creative Partnerships at Gopuff. “We’ve built a reputation as the go-to destination for discovering new, buzzworthy products at your fingertips. We’re excited to bring 6 7 Water, the latest trending product, straight to our customers’ doors." 

Beginning July 11, 6 7 Water will be available exclusively on Gopuff for delivery in as fast as 15 minutes in the greater Philadelphia and New York City metro areas. 6 7 Water is priced at $3 for a single, 12-ounce can, or $14.95 for a 6-pack. 6 7 Water plans to expand to additional retailers across the U.S. later this year. Since teasing the product launch on social media, more than 20,000 fans have signed up on the 6 7 website to stay updated on the first product drop and the brand’s Instagram and TikTok pages have amassed millions of views and more than 130K followers combined — weeks before the product even became available.

Gopuff has redefined the way customers discover and access new products by delivering thousands of everyday essentials in as fast as 15 minutes. With a vertically integrated model and full control over its inventory, Gopuff has become a powerful launchpad for trending and emerging brands like 6 7 Water, helping them build awareness, drive trial and scale fast.

For more information, visit www.67water.com