Gopuff Ads Announces New Capabilities

For years, CPG companies have leveraged Gopuff Ads to reach high-intent shoppers and drive incremental sales by delivering products to customers just minutes after they see an advertisement. And the business continues to grow: Gopuff Ads saw a more than 110% increase in revenue from 2021 to 2022.

Now, with the launch of Gopuff’s non-endemic capabilities, brands beyond CPGs, such as streaming and entertainment, and financial and credit card companies, can reach Gopuff’s unique customer base with relevant campaigns. 

Gopuff is an ideal partner for brands looking to reach the next generation, as more than half of its customers are between the ages of 21-30. Plus, Gopuff customers are open to trying new things: 80% of surveyed customers like to discover new products when shopping on Gopuff. We also know that our customers are likely to order Gopuff while watching TV & movies or sporting events, or while they are gaming. With new non-endemic offerings, entertainment brands and beyond can reach Gopuff customers while they are engaged with the app and looking for something to watch or enjoy in their downtime.

“Gopuff Ads have proven to be a powerful tool for CPG brands in collapsing the funnel from discovery to consumption,” said Gopuff’s SVP of Business, Daniel Folkman. “Now, we are thrilled to enable brands of all kinds to reach Gopuff customers while they are engaged with our platform – and to bring our customers more information about relevant brands and offers to further enhance their Gopuff experience.”

Ads at Checkout via Rokt

Gopuff today announced a partnership with Rokt, enabling non-endemic brands to surface relevant offers to Gopuff customers on the order status page - a place where customers are incredibly engaged as they await updates on their orders.  This new offering also brings GopPuff customers access to valuable and relevant offers to try new brands, such as Hulu, AdoreMe, Noom, and more.

“We are thrilled to partner with Gopuff and enhance its ad business, helping it move beyond the CPG category,” said Elizabeth Buchanan, CCO of Rokt. “By delivering relevant offers to Gopuff users, Rokt will help Gopuff Ads’ brand partners across all categories create more meaningful customer connections and drive incremental sales." 

In-Bag Campaigns

In addition to targeting shoppers within the Gopuff app or website, brands of all kinds can run in-bag campaigns to deliver physical products and promotional materials to customers’ doors. 

With our own micro-fulfillment centers and customer data, Gopuff is able to: (1) deliver In-Bag Experiences for brands seamlessly and at scale and (2) target specific customer segments to ensure ads reach relevant audiences, such as targeting parents or students in New York City, for example. 

In a pilot program late last year, Gopuff partnered with Horizon Media and ran an in-bag campaign to promote Pluto TV’s Popcorn Summer Movies. Gopuff delivered branded inserts highlighting PlutoTV’s offerings alongside a free bag of popcorn to consumers in key markets across the country.