Gopuff is collaborating with Disney to turn shared TV time into an instant, immersive experience—by delivering snacks straight to the couch, right when the action starts. The Concession Stand is a new commerce experience on ESPN, Hulu, and Disney+ allowing viewers to purchase snacks, sweets, and sips via CTV ads while streaming their favorite sports and shows, with on-demand delivery powered by Gopuff. 

“Having spent the past 12 years establishing and scaling a nationwide fulfillment and logistics newtork, Gopuff has become the platform of choice for the world’s leading brands looking to create instant customer experiences,” said Michael Peroutka, Head of Ads & Agency Partnerships at Gopuff. “Now,  we’re helping more brands meet customers where they are by delivering what they want when it’s most relevant to them. It’s the fastest and most seamless in-stream shopping experience available today.”

With the Concession Stand Powered by Gopuff, brands can reach viewers at an ideal and often incremental moment: right as they’re sitting down together with friends, family or even solo, to enjoy a favorite TV show or new movie. How it works:

• Related ads shown during the stream will feature a QR code taking customers to a digital concession stand. 

• With just a few taps, viewers can order treats for delivery. Thanks to Gopuff’s unique model, those items may be delivered in as fast as 15 minutes, so they never miss a moment of the big game or their favorite show or movie. 

• To make the process even more seamless, the Powered by Gopuff platform allows customers to place an order without having to sign in or create a new account. 

• Plus, with Gopuff's Shopify integration, partners like Disney gain real-time visibility into closed-loop sales measurement and reporting.

Thanks to Gopuff’s nationwide delivery and logistics infrastructure, this new offering provides a complete entertainment experience with fast, frictionless delivery. It’s a fresh take on how entertainment and commerce can come together to meet audiences exactly where they are. Learn more about the Concession Stand on Disney Advertising’s newsroom here.