Ice cream has been a top-selling category on Gopuff since the company’s inception more than a decade ago. So, this year for National Ice Cream Day on July 20, we’re making things extra sweet with unbeatable deals on frozen treats and exclusive new flavors customers can’t find anywhere else, all delivered in as fast as 15 minutes. 

Exclusive Product Launches & Ice Cream Day Giveaways

Gopuff is kicking things off on National Ice Cream Day with new exclusive products designed with the Gopuff customer’s flavor profiles in mind. Starting July 20, customers can new frozen treats–only on Gopuff:

• Doughlicious®, the British-born cult-favorite cookie dough brand known for its artisanal frozen gelato bites and for pushing novelty snack boundaries, is launching a new flavor, Cookies & Cream, available exclusively on Gopuff. This indulgent new flavor takes everything you love about the classic combo — rich velvety vanilla and crunchy chocolate cookie pieces — and blends it into Doughlicious’ signature ultra-creamy, ready-to-eat gelato bites, wrapped in crave-worthy cookie dough. 

  As part of this exciting partnership, Gopuff will also distribute more than 100,000 single-serve Doughlicious product samples to customers nationwide throughout the summer.

  
  

• My/Mochi is introducing a sensory-first twist on its classic treat: Mochi Ice Cream Sandwiches. Inspired by the Gen Z consumer seeking multi-textured, joyful eating moments, the new treat features mochi ice cream balls hugged by two soft cookies. The first two flavors (Strawberry Mochi Ice Cream & Sugar Cookie and Vanilla Mochi Ice Cream & Chocolate Chip Cookie) will be sold as 2.45-oz single-serve sandwiches for $2.99, exclusively on Gopuff. 

  Mochi Ice Cream Sandwiches will be available only to Gopuff FAM members in select markets beginning July 20th (on sale 2 for $4), and available to all Gopuff customers in the coming weeks. 

  
  

• Gopuff also partnered with beloved Bay Area creamery Humphry Slocombe to give local customers a sweet surprise. For National Ice Cream Day on July 20th, Bay Area customers can get a free pint of Humphry Slocombe’s Peanut Butter Fudge Ripple Ice Cream exclusively on Gopuff by adding one to their order. (Fees may apply.)

  For those craving an in-person treat, Humphry Slocombe shops across the Bay Area will be scooping up an exclusive, co-branded “Puff & Fluff Sundae” featuring Peanut Butter Fudge Ripple, toasted marshmallow fluff, and Cocoa Puffs — available now through August 6th. Want to make this sundae at home? Customers who ordered a free pint can also get all the ingredients to make this sundae at home on Gopuff!

National Ice Cream Day Deals

From July 20th through the 27th, Gopuff customers can also shop deep discounts on hundreds of frozen favorites:

• Up to 30% off fan favorite items from top brands like Blue Bunny, Häagen-Dazs, Oreo Pints, Halo Top, FatBoy Ice Cream, GoodPop, ICEE, My/Mochi and more.

• Gopuff FAM members (only) will enjoy a 2 for $9 promo on select Ben & Jerry’s pints. 

Gopuff Customers Scream for Ice Cream 

Last year on National Ice Cream Day, category sales surged 22% compared to the average Sunday, with Ben & Jerry’s Milk & Cookies Pint the top-selling product, and Good Humor’s classic Strawberry Shortcake Bars and SNICKERS Peanut Butter Ice Cream Bars leading the way for novelties. 

So far in 2025, Ben & Jerry’s continues to dominate the category with four of the top five most-ordered products, alongside Good Humor’s Strawberry Shortcake Bars, which are also a customer favorite. 

New frozen products are also flying off of Gopuff’s digital shelves: Oreo Frozen Snack Bites lead, followed by Trolli’s Grape Strawberry Gummi Pops and a surge in Halo Top Mix-In pints. Some of 2025’s fastest-growing brands on Gopuff include Outshine (+1,732%), Oreo Ice Cream (+244%), and Yasso (+108%), which is proof that customers are loving both nostalgic flavors and better-for-you frozen treats. 

Shop Gopuff’s ice cream collection at www.gopuff.com, download the Gopuff app on iOS and Android or visit your local BevMo! by Gopuff.