Company News

Gopuff Rolls Out Bulk Shopping as Economic Uncertainty Drives Demand for Value

GoXL features more than 300 multipacks at unbeatable prices

May 5, 2025

As consumers face rising costs of living and broad economic uncertainty, Gopuff launched GoXL, a new bulk assortment offering that makes it easier and more affordable than ever for customers to stock up and save on groceries. With more than 300 bulk-sized essentials and multipacks with low per-unit pricing available for delivery in as fast as 15 minutes, GoXL delivers both value and speed. 

"Now more than ever, customers are seeking ways to stretch their dollar further," said Carly Bickerstaff, VP of Merchandising at Gopuff. "So, we're leveraging Gopuff's unique model to quickly deliver on our customers' needs by launching a bulk assortment and cutting prices to deliver even greater value when it's needed most."

Unlike other delivery platforms, Gopuff owns and operates its own local micro-fulfillment centers, giving the company full control over its assortment, pricing, and the customer experience. That means no markups, no surprise fees, and a consistent, reliable experience every time. 

Increased interest in value: Orders from Gopuff's Deal Center increased more than 30% from January to February and the number of customers ordering from the Deal Center also rose 73% in February compared to May-December last year.

Starting today, customers can take advantage of great value on all their groceries with GoXL. For example, Basically Large Roll Soft Toilet Paper is priced at $11.99 for a 12-pack, compared to $5.39 for a 4-pack—27% savings per roll. Smucker’s Uncrustables PB & Grape sandwiches drop from $1.99 each to just $0.99 each when purchased in a 10-count pack for 50% per-unit savings. Other GoXL deals include Chobani Nonfat Greek Yogurt (12% savings when buying a 4-pack), Nissin Cup Noodles Chicken Flavor (11% savings on a 12-pack), and Barbells Protein Bars (16% savings). 

Plus, for a limited time, customers can get 5% GoCash back on their GoXL purchases. GoCash will be loaded to customers’ accounts after their purchase and can be used like a gift card. So, whether you’re shopping for the family, preparing for the week ahead, or just looking to stretch your dollar further, GoXL makes it easier than ever to get more of what you need, for less. 

The launch of GoXL builds on the savings Gopuff’s FAM members already enjoy—like $2 milk, $2 eggs, and $2 bread every single day. FAM members save an average of $30/month (that’s $360 per year!). Now, with GoXL, all Gopuff customers have even more ways to shop smarter and save bigger.

Order in seconds, delivered in minutes.

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Order in seconds, delivered in minutes.

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Order in seconds, delivered in minutes.