Gopuff today announced the launch of Insight Cloud for Gopuff, a powerful new offering designed to provide suppliers with a near-real-time, 360-degree view of their brand’s performance on Gopuff. Built and delivered on Seek’s Insight Cloud and supported by insights from Gopuff Ads on Koddi, the collections of apps give brands unprecedented and streamlined access to their data, including granular insights into sales & performance, customer insights, media & advertising performance, and more.

“We often hear brands express frustration about disparate data sets across ads, analytics, merchandising, marketing and more, making it difficult to assess overall brand performance and understand how these work streams impact one another and the bottom line," said Michael Peroutka, Head of Ads and Brand Partnerships at Gopuff. "That’s why, together with Seek and Koddi, we’re empowering all brands on Gopuff with the information they need to better understand, engage and sell to their customers—all in one place.”

Whether tracking performance at the SKU level, optimizing product distribution across the Gopuff network, identifying the most valuable customer segments, or evaluating the impact of ad campaigns, brands now have a single source of truth to guide decision-making. Given Gopuff’s 18-34-year-old demographic, these instant insights also help brands better understand the shoppers who will define the next generation of commerce. 

Anna Hicks, Senior Customer Manager, Mars Ice Cream, added: “Seek has redefined data analytics not only for my Gopuff business but has set a new standard for overall data expectations. Seek effectively converts large volumes of data into real-time, actionable insights, and even provides all of this in a presentation-ready format. It's organized, efficient, and offers immense value.”

The new Gopuff apps on Insight Cloud provide several meaningful benefits for brands:

• Total Business Visibility: Deep insights at the granularities suppliers need, including daily & daypart sales, inventory, and pricing, delivered more frequently than ever before. With three distinct app collections, partners can easily view and analyze performance across their business to make more informed decisions:

  • Media & Advertising Apps: Media & Advertising Overview, Customer Acquisition & Retention, Ad Tactics & Optimization, Campaign Performance, Market Performance

  • Sales & Performance Apps: Supplier Scorecard, Store-Level Pricing Monitor, Daypart Performance Insights, Category Sales Decomposition, Assortment & Inventory Advisors

  • Customer Insights Apps: Customer Decomposition, Customer Product Recommendations, Brand Switching, Trial & Repeat, Shopper Segmentation

• Templated and Custom Dashboards: Brands can access curated, automated data and analytics dashboards and visualizations, or build their own custom analytics tools on Insight Cloud. Data visualizations make insights more digestible and actionable than ever before. 

• Speed and Efficiency: Speed is core to what Gopuff does, and the Insight Cloud platform is no different. Daily data delivery and actionable insights allow brands to respond more quickly to market trends, optimizing campaigns and inventory in near real-time. 

“We’re thrilled to reimagine retail analytics through our partnership with Gopuff and Koddi, bringing suppliers the insights they need at the speed they have grown accustomed to with Gopuff – faster than any other platform on the market,” said Erik Mitchell, CEO at Seek. “Through leveraging Insight Cloud for Gopuff, suppliers will never have to worry about delays, performance, or disparate platforms again.”

“Our mission is to help retailers and brands unlock the full potential of retail media. Through our partnership with Gopuff and Seek, we’re enabling real-time visibility into retail performance and monetization holistically, ensuring that every media dollar works harder,” said Eric Brackmann, VP of Commerce Media at Koddi. “Insight Cloud for Gopuff gives marketers the tools they need to connect media spend with sales outcomes, drive greater return, and make smarter, faster decisions.”

As Gopuff continues to innovate and redefine the future of commerce, the company will continue to invest in new tools that help partners reach the most relevant customers and drive incremental revenue.