Serendipity, the ultra-premium treat brand co-owned by artist and entrepreneur Selena Gomez, and Gopuff, the leading instant commerce platform, today announced the next phase of their partnership with the launch of a new, exclusive frozen treat. The “I Said I Love Blue First” ice cream bars, inspired by Selena Gomez and Benny Blanco’s song “Bluest Flame” from the “I Said I Love You First” album, are now available exclusively on Gopuff for delivery in as fast as 15 minutes. 

Launching in honor of the first anniversary of the “I Said I Love You First” album, the new “I Said I Love Blue First” bars are a uniquely delicious Selena and Benny creation. The bars feature a creamy blue vanilla bean base swirled with fudge and cookie bits, coated in a premium blue chocolate candy shell. Priced at $7.49 per 4-bar box, these delicious treats bring the whimsical magic of Serendipity directly to doorsteps across the country via Gopuff.

“I wanted to create something special to celebrate the one-year anniversary of the album and these bars felt like the perfect way,” said Selena Gomez. “Serendipity has always been associated with moments of joy and partnering with Gopuff lets us deliver that feeling straight to your doorstep. This collaboration means so much to me, and I can’t wait for everyone to taste this new flavor." 

Gopuff has become the go-to launchpad for emerging and talent-led brands looking to drop new products. With nationwide infrastructure, control over its inventory and a model built for speed, Gopuff connects fans with their favorite brands in minutes. This partnership gives Serendipity a direct line to fans, ensuring every craveable "I Said I Love Blue First" bar arrives perfectly frozen and ready to eat in minutes.

"Gopuff has the power to turn cultural moments into instant experiences," said Tyler Stewart, Head of Marketing at Gopuff. "By partnering with Selena and Serendipity, we are giving fans a way to engage with the music and brands they love in a completely fresh, tangible way. It’s all about giving fans unique ways to experience the brands and creators they love most."

Serendipity today also launched Selena Gomez's Cookies & Cream Remix Pint and its world-famous Serendipity Frrrozen Hot Chocolate Pint, both priced at $6.99 and now available on Gopuff in select markets nationwide. 

Gopuff has had a long-standing relationship with Serendipity and featured the brand as a cornerstone "local favorite" during the instant commerce company’s New York City launch. The two brands also collaborated on a NYC Christmas Story pop-up event in 2021.

Shop the Serendipity product collection at www.gopuff.com, and download the Gopuff app on iOS and Android. One percent of all Serendipity sales go toward supporting the Rare Impact Fund.