Don Julio Products

Our story began in 1942 when a young Don Julio González saw a unique opportunity in the production of tequila. He didn’t have much, but what he did have was passion, and after sharing his vision with a local businessman he was granted a loan to create his first tequila distillery. Don Julio González pioneered the distinct agricultural approach of planting blue agave further apart. Paired with the mineral-rich soils of the Highlands of Jalisco, this method encouraged larger growth and sweeter maturation of the agave to ensure the best-tasting tequila. It was this unrelenting passion for excellence that inspired his creation of the world’s first luxury tequila. To this day, the heart and essence of Don Julio remain distinct and represent a proud heritage behind every sip.