In 2004, three wine enthusiasts joined forces: Dieter Hübler, Franz Schweiger and Laurenz M. Moser V. The newly established company, Laurenz V. (Laurenz Five), takes its name from five generations of winemaking experience by the Laurenz Moser family and the legendary Professor Dr. Lorenz Moser III who earned international fame for his invention of the Austrian wine trellising system, which revolutionized vineyard cultivation across Europe and put Grüner Veltliner on the map.
Laurenz V. produces an elegant, captivating style of Grüner Veltliner designed for international appeal and appropriate for diverse cuisines. The wines display brisk acidity, concentration of flavor, subtle spice notes, voluptuous texture and vibrant minerality. To that end, the winery grows and sources grapes from trusted growers in the Kamptal, Kremstal and the Weinviertel regions of lower Austria where Grüner Veltliner reaches optimal ripeness while retaining its trademark vivacity.
Laurenz V. has been instrumental in propelling Austrian Grüner Veltliner into the international spotlight. Laurenz V. wines are enjoyed in 45 countries around the world, and served in fine restaurants from Dublin to Dubai, Oslo, Shanghai, London and Los Angeles. The winery produces seven distinct proprietary Grüner Veltliners, three of which are currently available in the United States: Singing, Friendly and Charming.